Product Specification Sheet

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Model

· BD-150A


Energy Rating

· Class B


Refrigerant Type

· R134a, R600a

Product Dimensions

Product Dimensionsl

· 720mm×520mm×830mm


Packaging Dimensions

· 765mm×550mm×880mm

Product Weight

Weight

· Net Weight / Gross Weight: 24kg / 27kg

Main Functional Features

· Adjustable temperature


· Equipped with a movable storage basket with large capacity


· With defrost drainage function


· Handle on the lid


· Equipped with lock and key


· With power indicator light


· Low-voltage starting range: 167V - 265V

Optional Accessories

· LED light


· External condenser


· Compressor fan


· Storage basket and partition board

Market Prospects of Product Application

Market demand continues to rise

Upgraded pursuit of quality of life


· In today's society, people's requirements for the quality of life are increasing day by day, even among those living in rented accommodation.


· Tenants are paying more and more attention to the diversity and freshness of their daily diet, and thus need freezers to properly store fresh ingredients, dairy products and various beverages.


· Especially in the sweltering summer, cold drinks, refrigerated fruits and vegetables become daily necessities, leading to a substantial growth in the demand for freezers.


Changes in consumption habits


· The booming development of the takeaway industry and the popularization of fresh food e-commerce have greatly changed the consumption habits of tenants.


· They can now more conveniently purchase a rich variety of ingredients, but this has also made the issue of ingredient storage increasingly important.


· Tenants frequently purchase ingredients and are in urgent need of a reliable freezer to ensure the freshness of ingredients, extend their shelf life, and reduce waste.


Changes in consumption habits


· Young tenants are gradually becoming the main force in the rental market. This group pays more attention to the convenience and personalization of life.


· They are keen on cooking their favorite foods and like to stock up on snacks and drinks at home.


· For them, a freezer is not only a tool for storing food, but also a key household appliance that enhances their sense of happiness and quality of life.


· At the same time, some co-rental groups also have the need to use freezers together to meet their respective living needs.

The product features are highly compatible (with demand)

Convenient Storage Design


· Its uniquely designed movable storage basket offers great convenience to tenants. Tenants can classify and store items according to their types, frequency of use, etc., allowing them to clearly see and quickly find the needed items when taking them, which greatly improves the efficiency of use.


· At the same time, it also enables a more reasonable utilization of the internal space of the freezer.


Compact Space Adaptability


· Rental housing usually has limited space, and the size design of the BD-150A freezer is just right.


· With dimensions of 720mm × 520mm × 830mm, it can easily fit into various rental housing layouts.


· Whether placed in a kitchen corner, beside the bedroom bed, or in a corner of the living room, it will not take up too much space, perfectly adapting to the spatial characteristics of rental housing.

Market Promotion Support

E-commerce platform promotion


· The rapid development of e-commerce platforms has provided a broad channel for the promotion of the BD-150A freezer.


· Tenants can easily browse product information, compare prices, and check other users' reviews through major e-commerce platforms.


· The convenient shopping experience and rich promotional activities on e-commerce platforms can attract more tenants to pay attention to and purchase this product.


· At the same time, online rental platforms can also recommend the BD-150A freezer to tenants in need, expanding its market coverage.


Cooperation with rental agencies


· Establishing cooperative relationships with rental agencies is an effective way to promote the application of the BD-150A freezer in the rental housing market.


· When recommending housing to tenants, rental agencies can promote the houses equipped with the BD-150A freezer as a selling point to attract more tenants to choose them.


· For landlords, equipping their houses with this freezer can also enhance the competitiveness of the housing, increasing the success rate of renting and rental income.


· Agency organizations can cooperate with product suppliers to provide landlords with preferential schemes for purchasing or renting freezers, achieving a win-win situation for all parties.


Social media communication


· The influence of social media in today's marketing promotion should not be underestimated.


· By posting content such as case studies on the use of the BD-150A freezer in rental housing, introductions to product advantages, and user reviews on social media platforms, it can attract the attention of a large number of tenants.


· Word-of-mouth communication and sharing among users can quickly expand the product's popularity and reputation, stimulating more tenants' interest in purchasing or renting it.


· At the same time, the brand can interact with tenants through social media, timely understand their needs and feedback, and further optimize products and services.

Product customer profile

E-commerce platform promotion


· The rapid development of e-commerce platforms has provided a broad channel for the promotion of the BD-150A freezer.


· Tenants can easily browse product information, compare prices, and check other users' reviews through major e-commerce platforms.


· The convenient shopping experience and rich promotional activities on e-commerce platforms can attract more tenants to pay attention to and purchase this product.


· At the same time, online rental platforms can also recommend the BD-150A freezer to tenants in need, expanding its market coverage.


Cooperation with rental agencies


· Establishing cooperative relationships with rental agencies is an effective way to promote the application of the BD-150A freezer in the rental housing market.


· When recommending housing to tenants, rental agencies can promote the houses equipped with the BD-150A freezer as a selling point to attract more tenants to choose them.


· For landlords, equipping their houses with this freezer can also enhance the competitiveness of the housing, increasing the success rate of renting and rental income.


· Agency organizations can cooperate with product suppliers to provide landlords with preferential schemes for purchasing or renting freezers, achieving a win-win situation for all parties.


Social media communication


· The influence of social media in today's marketing promotion should not be underestimated.


· By posting content such as case studies on the use of the BD-150A freezer in rental housing, introductions to product advantages, and user reviews on social media platforms, it can attract the attention of a large number of tenants.


· Word-of-mouth communication and sharing among users can quickly expand the product's popularity and reputation, stimulating more tenants' interest in purchasing or renting it.


· At the same time, the brand can interact with tenants through social media, timely understand their needs and feedback, and further optimize products and services.

Product customer profile

Young office workers (22-35 years old)


· They are either new to the workplace or in a career growth stage, with a fast work rhythm. They value a healthy and diverse diet and often cook by themselves, thus needing a freezer to store ingredients.


· Meanwhile, they love cold drinks and snacks, and the flexible temperature control and convenient storage design of the BD-150A perfectly meet their needs.


Young families (25-35 years old)


· After starting a family, they need to prepare dairy products and complementary foods for their children, and store various ingredients for the whole family.


· The large capacity, reasonable layout and low-maintenance features of this freezer fit their pursuit of practicality and convenience.


College students and graduates (18-25 years old)


· Some college students living off-campus want to store drinks and fruits to improve their quality of life.


· New graduates with limited finances find the BD-150A quite attractive due to its affordable price and energy-saving characteristics.