· In the global household market, freezers, as key household appliances that ensure the freshness of ingredients and meet long-term storage needs, are showing a strong momentum of continuous growth in market scale.

· The Annual Research Report on the Global Refrigerator and Freezer Industry and Market released by Industry Online presents key data: In 2023, the global output of refrigerators and freezers climbed to 216.86 million units, with a year-on-year growth rate of 5.9% compared to the previous year; in terms of sales volume, the performance of 207.52 million units was also impressive, with a year-on-year growth of 4.6%.

· Compared with the pre-pandemic period, the production and sales scale has achieved a significant leap, but it has not yet reached the historical peak set in 2021.

· At the household level, people have begun to re-plan their purchase plans for household durables.

· As an important appliance for long-term food storage in families, freezers have naturally become a priority for many households.

· In particular, large families that are accustomed to bulk purchasing of ingredients, have many family members, or often make bulk purchases during promotional seasons have an increasingly strong demand for the freezing storage capacity of freezers, which has become an important driving force for market growth.

· The shift in consumption concepts in the household market has injected strong momentum into the freezer market.

· Nowadays, the concept of healthy eating has taken root in families, with family members attaching increasing importance to food quality and safety, and setting increasingly stringent requirements for food preservation and storage.

· Consumers tend to buy fresh ingredients and expect high-quality storage equipment to maximize the freshness period of ingredients, reducing food spoilage and waste. This change in consumption concepts has further boosted the demand for freezers in the household market.

In households across developed countries in Europe and America, there is a high reliance on freezers. People there are accustomed to regular large-scale grocery shopping, making large-capacity, high-performance freezers an essential "tool" in home kitchens.

In emerging Asian economies, as living standards improve, more and more families are recognizing the importance of freezers in food storage, leading to a rapid growth in market demand. In some urban households, to meet the storage needs of different ingredients, a phenomenon has even emerged where both a refrigerator and a freezer are purchased: the refrigerator is used for daily refrigeration and preservation, while the freezer is specifically dedicated to long-term frozen storage of ingredients such as meat and seafood.